Amanda, As you know, I love Smock and so do my kids. The delicious food (freshly baked muffins and sandwiches,) and the supreme Americano make it a tasty venue, but also the craft table and the marble run for my munchkins provide hours of entertainment literally.
So I would probably still go to Smock if it was a dive.... Well, maybe not. I think, actually, that its design is a big part the allure for me. It's such a pretty space and is full of eye catching elements, like the Lego wall. Or the painted sofa. If you look closely, the character Max, from Where The Wild Things Are is perched in some greenery.
Smock is simply whimsical... Kudos to whoever designed it. I love the dot backsplash in the sink area and the plant wall is stunning (not to mention remarkable that it's alive and flourishing.) The tile in the entrance is lovely and the book nook (a small cave full of books that only a child could access) is enchanting.
Pics courtesy of blogto
(Bottom picture is mine...with an iPhone.)
I am clearly not the only one who feels this way about Smock because it's gotten a lot busier since it first opened. The trick is to get there before 10 and secure a table.